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IMAGINE NEW USE CASES TO GROW YOUR BRAND

The time is now to develop new ways to protect your product and engage with consumers. Get inspired by these use cases, examples of what is possible.

META-CHANNEL LOYALTY

Start a loop of virtual & physical consumer experiences for loyalty

ENGAGEMENT & CIRCULARITY

Increase consumer touchpoints and create used market and re-use options

CERTIFIED PRE-OWNED MARKET

Increase trust and product value of certified pre-owned products

Get inspired by the use cases below

META-CHANNEL LOYALTY

A seamless virtual / physical funnel for direct consumer contact to bring the brand to new consumers and increase frequency of light buyers

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Events

NFT activations at festivals through music artist collabs Get access to physical and virtual brand events using tokens

Enter the brand’s virtual world

Play games ,Quizzes, Meet friends, Earn tokens, Level up

Digital and/or Physical Products

Allowing token holders get first access to new products

WEB3 VISION KEY OBJECTIVES: Direct consumer relation
Increase purchase frequency

Lead in innovation

Activate brand mission

Discount on physical products or exclusive access at specific retailers

Airdrop tokens to loyal customers with exclusive offers and discounts

Buy the brand’s product Scan QR / marker Claim your NFT Collect 1st party data

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AWARENESS

Get the brand in front of a new younger and diverse audience

NFT activations at festivals and music events through collaborations with music artists that align with the brand’s values to expand visibility

 

Engage in gaming and metaverse environments e.g., in-game, platforms, e-sports, streaming

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CONSIDERATION

Link the program to events of interest to younger audiences

Engage potential buyers through gamifying the collecting of NFTs. Tap into the DJ’s fan base to encourage collection of NFTs that offer incentives such as first access to digital/physical products and exclusive discounts Collaborate with e-sports events such as Dreamhack

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CONVERSION

Link the program to events of interest to younger audiences

Allow NFT holders to get first access to new products for both digital (digital gaming avatar) and physical products

 

Use the purchase moment to claim the product’s digital twin and earn token to enter the brand’s metaverse

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LOYALTY

Increase repeat purchases

Airdrop additional NFTs with exclusive offers and discounts

 

Collect identity insights from wallet address as input for future collabs and campaigns

 

Offer preferred access to physical and virtual events and possibility to earn or redeem tokens at retail stores

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ADVOCACY

Get customers to inspire others to join and buy

Entice consumers to share moments on their socials

 

Vote for brand’s activity

 

Cocreate with consumers

ENGAGEMENT & CIRCULARITY

Create direct consumer engagement throughout the product lifecycle

SELL PRE OWNED

Product has higher value in 2nd hand / Certified Pre-Owned market due to accurate provenance information

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PURCHASE

New owner scans the product, gets ownership certificate and information regarding product and material provenance and usage and care tips

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REPAIR & WARRANTY

Owner gets accurate warranty information

 

Brand knows age and location of product for adequate response and knows materials used

RETURN

Owner gets rewarded for returning the product Brand complies by accurately reporting circularity rate

 

Material age and provenance is provided for re-usage

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USE

Through a digital certificate (NFT), the brand can engage directly with end-users offering enjoyable experiences and building an audience to monetise, for example:

VIP access and socialize in physical and virtual events

 

Gain points through participation in virtual events and games or through physical scavenger hunts in retail

 

Share memorable (photo) moments with community Voting for brand’s foundation activity Wearing tips

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CERTIFIED PRE-OWNED MARKET

Increasing lifetime value of product and end-user engagement 

MAINTENANCE

&

REPAIR

Through the digital certificate in the form of an NFT, the brand can engage directly with end-users offering multiple utilities, for example: VIP access,Voting for charity,Share memorable (photo) moments with community,Fractional ownership, borrowing and lending

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AUTHENTICITY

Product owners sends to official authentication centre Alternatively,

 

product gets marked during production

01

USAGE

Owner gets accurate warranty information

 

Brand knows age and location of product for adequate response and knows materials used

SALE

New owner scans for authentication, a guaranteed provenance record is established for the life of the product

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MARKING

Through a digital certificate (NFT), the brand can engage directly with end-users offering enjoyable experiences and building an audience to monetise, for example:

VIP access and socialize in physical and virtual events

 

Gain points through participation in virtual events and games or through physical scavenger hunts in retail

 

Share memorable (photo) moments with community Voting for brand’s foundation activity Wearing tips

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GEM STORIES

Create a trusted and extended relationship with the consumer

SELL PRE OWNED

Product has higher value in 2nd hand / Certified Pre-Owned market due to accurate provenance information

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PURCHASE

New owner scans the product, gets ownership certificate and information regarding product and material provenance and usage and care tips

1

VISIT AR STORIES

AROUND THE

WORLD

Owner gets accurate warranty information

 

Brand knows age and location of product for adequate response and knows materials used

3

SHARE YOUR STORY

Through a digital certificate (NFT), the brand can engage directly with end-users offering enjoyable experiences and building an audience to monetise, for example:

VIP access and socialize in physical and virtual events

 

Gain points through participation in virtual events and games or through physical scavenger hunts in retail

 

Share memorable (photo) moments with community Voting for brand’s foundation activity Wearing tips

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PRODUCTION CONTROL

Control production quantity and secure for overrun, 3rd shift or back-door

PURCHASE ORDER

New owner scans the product, gets ownership certificate and information regarding product and material provenance and usage and care tips

01

MARKER

LICENSE ORDER

The 2DMI Print License Order Form is created and directly sends the order to the marking machine Machine integration prevents unauthorized product Machine stops when PO quantity reached

02

SALES ORDER

Owner gets accurate warranty information

 

Brand knows age and location of product for adequate response and knows materials used

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