
INFINITE MOMENTS OF TRUTH
iMoT offers a unique indestructible and safe solution to authenticate and connect a brand's physical product to a unique digital twin for creating infinite 'Moments of Truth' customer experiences and material value along the full sustainable product lifecycle.
The superior alternative to NFC and QR-based solutions for authenticated provenance and consumer engagement.
IMAGINE NEW USE CASES TO GROW YOUR BRAND
The time is now to develop new ways to protect your product and engage with consumers. Get inspired by these use cases, examples of what is possible.
Get inspired by the use cases below
META-CHANNEL LOYALTY
A seamless virtual / physical funnel for direct consumer contact to bring the brand to new consumers and increase frequency of light buyers

Events
NFT activations at festivals through music artist collabs Get access to physical and virtual brand events using tokens
Enter the brand’s virtual world
Play games ,Quizzes, Meet friends, Earn tokens, Level up
Digital and/or Physical Products
Allowing token holders get first access to new products
WEB3 VISION KEY OBJECTIVES: Direct consumer relation
Increase purchase frequency
Lead in innovation
Activate brand mission
Discount on physical products or exclusive access at specific retailers
Airdrop tokens to loyal customers with exclusive offers and discounts
Buy the brand’s product Scan QR / marker Claim your NFT Collect 1st party data

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AWARENESS
Get the brand in front of a new younger and diverse audience
NFT activations at festivals and music events through collaborations with music artists that align with the brand’s values to expand visibility
Engage in gaming and metaverse environments e.g., in-game, platforms, e-sports, streaming

CONSIDERATION
Link the program to events of interest to younger audiences
Engage potential buyers through gamifying the collecting of NFTs. Tap into the DJ’s fan base to encourage collection of NFTs that offer incentives such as first access to digital/physical products and exclusive discounts Collaborate with e-sports events such as Dreamhack

CONVERSION
Link the program to events of interest to younger audiences
Allow NFT holders to get first access to new products for both digital (digital gaming avatar) and physical products
Use the purchase moment to claim the product’s digital twin and earn token to enter the brand’s metaverse

LOYALTY
Increase repeat purchases
Airdrop additional NFTs with exclusive offers and discounts
Collect identity insights from wallet address as input for future collabs and campaigns
Offer preferred access to physical and virtual events and possibility to earn or redeem tokens at retail stores

ADVOCACY
Get customers to inspire others to join and buy
Entice consumers to share moments on their socials
Vote for brand’s activity
Cocreate with consumers
ENGAGEMENT & CIRCULARITY
Create direct consumer engagement throughout the product lifecycle
SELL PRE OWNED
Product has higher value in 2nd hand / Certified Pre-Owned market due to accurate provenance information

PURCHASE
New owner scans the product, gets ownership certificate and information regarding product and material provenance and usage and care tips
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REPAIR & WARRANTY
Owner gets accurate warranty information
Brand knows age and location of product for adequate response and knows materials used
RETURN
Owner gets rewarded for returning the product Brand complies by accurately reporting circularity rate
Material age and provenance is provided for re-usage
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USE
Through a digital certificate (NFT), the brand can engage directly with end-users offering enjoyable experiences and building an audience to monetise, for example:
VIP access and socialize in physical and virtual events
Gain points through participation in virtual events and games or through physical scavenger hunts in retail
Share memorable (photo) moments with community Voting for brand’s foundation activity Wearing tips
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CERTIFIED PRE-OWNED MARKET
Increasing lifetime value of product and end-user engagement
MAINTENANCE
&
REPAIR
Through the digital certificate in the form of an NFT, the brand can engage directly with end-users offering multiple utilities, for example: VIP access,Voting for charity,Share memorable (photo) moments with community,Fractional ownership, borrowing and lending

AUTHENTICITY
Product owners sends to official authentication centre Alternatively,
product gets marked during production
01
USAGE
Owner gets accurate warranty information
Brand knows age and location of product for adequate response and knows materials used
SALE
New owner scans for authentication, a guaranteed provenance record is established for the life of the product
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MARKING
Through a digital certificate (NFT), the brand can engage directly with end-users offering enjoyable experiences and building an audience to monetise, for example:
VIP access and socialize in physical and virtual events
Gain points through participation in virtual events and games or through physical scavenger hunts in retail
Share memorable (photo) moments with community Voting for brand’s foundation activity Wearing tips
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GEM STORIES
Create a trusted and extended relationship with the consumer
SELL PRE OWNED
Product has higher value in 2nd hand / Certified Pre-Owned market due to accurate provenance information

PURCHASE
New owner scans the product, gets ownership certificate and information regarding product and material provenance and usage and care tips
1
VISIT AR STORIES
AROUND THE
WORLD
Owner gets accurate warranty information
Brand knows age and location of product for adequate response and knows materials used
3
SHARE YOUR STORY
Through a digital certificate (NFT), the brand can engage directly with end-users offering enjoyable experiences and building an audience to monetise, for example:
VIP access and socialize in physical and virtual events
Gain points through participation in virtual events and games or through physical scavenger hunts in retail
Share memorable (photo) moments with community Voting for brand’s foundation activity Wearing tips
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4
PRODUCTION CONTROL
Control production quantity and secure for overrun, 3rd shift or back-door
PURCHASE ORDER
New owner scans the product, gets ownership certificate and information regarding product and material provenance and usage and care tips
01
MARKER
LICENSE ORDER
​The 2DMI Print License Order Form is created and directly sends the order to the marking machine Machine integration prevents unauthorized product Machine stops when PO quantity reached
02
SALES ORDER
Owner gets accurate warranty information
Brand knows age and location of product for adequate response and knows materials used
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